Media Communications Policy
The Office of Communications and Marketing, within the Office of
Advancement, is responsible for all media relations for Young Harris
College. This includes issuing official college press releases and
responding to, or coordinating the response to, media inquiries. In
addition to the President of the College, the Director of
Communications and Marketing is the designated college spokesperson
during crisis situations and in all matters concerning College
activities, policies, procedures, students, and employees.
All employees, faculty or staff, contacted by any media
representatives (television, radio, newspaper, magazine, etc.) with
questions about policies, procedures, or general college information
should direct those calls and inquiries to the Office of
Communications and Marketing. Individuals contacted for comments,
opinions, or as experts in their fields of study are encouraged to
respond, at their own discretion, to questions relating to their
areas of expertise if they are authorized to do so within their
division. They should notify the Office of Communications and
Marketing that a media representative has contacted them.
Faculty members should not represent themselves as spokespersons
for Young Harris College unless authorized to do so. When public
comments are offered by faculty members of Young Harris College, it
is expected that the comments will relate directly to their
individual area(s) of expertise. In those cases, faculty may use the
College's name and give their title to establish or reinforce their
credentials.
Since proactive media relations are an integral element of the
College's communications program, any ideas or suggestions for
articles or stories that would positively portray the College, its
work, or its community should be submitted to the Office of
Communications and Marketing.
If a representative of the media (television, radio, newspaper,
magazine, etc.) is on campus and approaches students, faculty, or
staff for comments about College policy or activities, please direct
them to the Office of Communications and Marketing before making any
comments.
It is also necessary that the Office of Communications and
Marketing be notified of any negative incidents that are likely to
rise to the level of a news story.
Adherence to these policies will enable us to present the most
consistent, positive image of Young Harris College to the
public.
Young Harris College Advertising/Promotional Policy
To ensure that all material released to the public relating to
events or activities at Young Harris College is accurate,
consistent, and represents the College in the most positive light,
any advertisement (print, radio, television, etc.), public service
announcement, promotional item (flyers, mailers, etc.), brochure, or
other collateral material must be reviewed by the Office of
Communications and Marketing before it is printed or submitted for
publication or broadcast.
This includes special activities sponsored by College
organizations (forums, guest speakers, special events, etc.) or
activities hosted by Young Harris College faculty or staff
(presentations, concerts, summer camps, etc.).
Materials should be submitted to the Office of Communications and
Marketing at least ten working days before the material is to be
printed, released or posted.
Policy No. 881 Issued
11/24/2008 Applicable
8/17/2011
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