Marketing

Marketing
Bachelor of Science

Division of Professional Studies

Marketing is one of several Business and Public Policy (BUSP) degrees offered at YHC. The BUSP department trains students on how to run a business in a world governed by policy and how to create policies with the business world in mind. Marketing is the business function that creates customer demand for the company’s products or services, builds the company’s brand(s) appeal, and enhances customer satisfaction.

The Business and Public Policy majors are all built on the same liberal arts core and common business core. These majors have been designed with the intent to allow students to double major within the BUSP areas. Students are encouraged to do so.

When viewing requirements for your major, please select appropriate catalog year.

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What classes will you take?

  • A diverse set of classes in the liberal arts core
  • A large business core of accounting, economics, finance, management, marketing and public policy
  • Major classes in marketing, including:
    • Consumer behavior: understand consumer motivators and contextual influences
    • Marketing research: grasp and apply how to collect and interpret market data
    • Advertising and promotion: learn promotion through traditional channels (e.g. TV)
    • Digital marketing: learn promotion through digital channels (e.g. E-Mail, Social)

What can you do with a degree in marketing?

Marketing prepares you to continue your studies at the graduate level or go straight into your career. Entry-level marketers may find themselves managing the brand image for products and services, analyzing customer product usage rates for a company, and managing digital and traditional media promotion for a brand.