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Marketing is one of several Business and Public Policy (BUSP) degrees offered at YHC. The BUSP department trains students on how to run a business in a world governed by policy and how to create policies with the business world in mind.

The Business and Public Policy majors are all built on the same liberal arts core and common business core. These majors have been designed with the intent to allow students to double major within the BUSP areas. Students are encouraged to do so.

What classes will you take?

  • A diverse set of classes in the liberal arts core
  • A large business core of accounting, economics, finance, management, marketing and public policy
  • Major classes in marketing, including:
    • Marketing research: Dive into the statistics behind marketing
    • Digital marketing: Learn how to influence customers across online platforms


What can you do with a marketing major?

Marketing prepares you to continue your studies at the graduate level or go straight into your career. Entry-level marketers may find themselves helping to manage the brand image for products and services, analyzing customer use rates for a company, managing social media correspondence or working in advertising.

View the Bachelor of Science in Marketing curriculum*

*When viewing requirements for your major, please select appropriate catalog year.